![]() While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.įor brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.Īnother way to brand your Instagram profile is through your Instagram highlight covers. Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. This should be relevant to your brand’s visual identity. You might consider using those in one spot in your Instagram bio, such as in your username.įor instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just but the name section has the full name of the business. Depending on data sources like audience and keyword research, you may know of abbreviations or name variations commonly used for your brand name. On the other hand, your name is your real or full brand name. It’s a part of your Instagram profile URL (/myusername) and holds a prominent location at the top of your profile page. Your Instagram username is your and your Instagram identity. Here are the essential elements that go into your Instagram bio: 1. Writing your Instagram bio for business is one key part of creating the perfect Instagram business profile. ![]() ![]() In other words, it should factor into your overall Instagram business strategy. That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. Your bio is an important first impression while clarifying why they should follow you. In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. You can also use the same space to tell them why they should care about your business and its offering. It shows people who you are and what you sell. Why an Instagram business bio mattersįirst of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. There are a few more things you can consider including within your own bio to further share what your business does. We’ll get into each of these more thoroughly later, but our full bio includes: Take a look at our own Instagram bio to get an idea of what this might look like: It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible. Create a compelling Instagram bio for your businessĪn Instagram bio is a description of your business that sits at the top of your Instagram profile.Tips for writing the best Instagram bios for business (+ examples).Others do the same, so it’s important to fully optimize your Instagram strategy-bio and all. Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there-and maybe even earn your brand a follow.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |